Value-Based Marketing of Beef
July 6th, 2023
Jeffrey W. Savell Professor, E.M. Rosenthal Chairholder, and Leader, Meat Science Section, Department of Animal Science, Texas A&M University, 2471 TAMU, College Station, Texas, 77843-2471 Introduction For beef to compete in today’s marketplace, both domestic and export, cattle breeders must better understand marketing. Meeting the needs of the customer is something that every successful business… Read More →