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Department of Animal Science
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Department UpdatesMeat ScienceResearch NewsUncategorized

Value-Based Marketing of Beef

Jeffrey W. Savell Professor, E.M. Rosenthal Chairholder, and Leader, Meat Science Section, Department of Animal Science, Texas A&M University, 2471 TAMU, College Station, Texas, 77843-2471 Introduction For beef to compete in today’s marketplace, both domestic and export, cattle breeders must better understand marketing. Meeting the needs of the customer is something that every successful business… Read More →

July 6, 2023

Department UpdatesMeat ScienceResearch News

Standardized Warner-Bratzler Shear Force Procedures for Genetic Evaluation

Committee Members Jeff Savell, Texas A&M University, Chair; Rhonda Miller, Texas A&M University; Tommy Wheeler, MARC; Mohammad Koohmaraie, MARC; Steven Shackelford, MARC; Brad Morgan, Oklahoma State University; Chris Calkins, University of Nebraska; Mark Miller, Texas Tech University; Michael Dikeman, Kansas State University; Floyd McKeith, University of Illinois; Glen Dolezal, Oklahoma State University; Bill Henning, Pennsylvania… Read More →

July 6, 2023

Department UpdatesMeat ScienceResearch News

Making Some Sense Out of Ground Beef Labeling

Davey Griffin, Professor and Extension Meat SpecialistTexas A&M Agrilife Extension Service When consumers go to the grocery store, they are confronted with a variety of items from which to select. One of the most commonly purchased items from the beef section is ground beef. Because of its functionality in a multitude of different entree items, ground… Read More →

July 6, 2023

Department UpdatesUncategorized

National Beef Quality Audit — 2005

Final Report Of The National Beef Quality Audit—2005: A New Benchmark For The U.S. Beef Industry Gary C. Smith, J.W. Savell, J.B. Morgan and T.E. LawrenceColorado State University (Fort Collins, CO); Texas A&M University (College Station, TX);Oklahoma State University (Stillwater, OK); West Texas A&M University (Canyon, TX)  Summary “In truth, it is the value of… Read More →

July 6, 2023

Department UpdatesMeat Science

National Beef Quality Audit — 1995

Brief Overview The purpose was “to conduct the sequel to the National Beef Quality Audit — 1991, a quality audit of slaughter cattle (their carcasses and dress off/offal items) for the U.S. beef industry in 1995, establishing baselines for present quality shortfalls and identifying targets for desired quality levels by the year 2005.” Since the… Read More →

July 6, 2023

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