Tag Archives: Russell Cross
It’s time for offense, not defense in the “meat wars”
Meat and animal industry associations do a very good job of gathering scientific evidence and obtaining input from nutrition experts to respond to these types of reports, but this approach is not enough. By H. Russell Cross The recently released EAT-Lancet report is the most negative report regarding animal products for food to date and is being launched with an extensive world-wide delivery. While the nutritional benefits of meat are well established as an efficient dietary source of complete protein, the report recommends a 90% reduction in consumption of beef and pork… Read More →
Texas A&M AgriLife, Colorado State team up for beef export project
University researchers developing industry best practices Writer: Blair Fannin, 979-845-2259, b-fannin@tamu.edu Contact: Dr. Russell Cross, 979-845-1541, hrcross@tamu.edu COLLEGE STATION – Texas A&M AgriLife and Colorado State University researchers are teaming up to evaluate production practice risks to beef trade, develop educational materials and programs to assist producers with meeting requirements for exporting to China, and helping the U.S. beef industry capitalize on future export trade revenue. The U.S. Department of Agriculture-Foreign Agricultural Service has awarded Texas A&M Agrilife Research and Colorado State University $750,000 to develop the program. “One purpose… Read More →
What are big carcasses doing to the future of the beef industry?
Large carcasses are forcing retailers to cut more of the middle-meat steaks thinner to meet package and cost restrictions. Does that move the beef business away from consumer preferences? Commentary by Dr. H. Russell Cross, hrcross@tamu.edu, 979-862-1705 It’s a conundrum that has long plagued the beef business—what’s economically necessary for producers presents big challenges for wholesalers, retailers and most importantly, consumers. Over the past several decades, the genetic direction of the nation’s cowherd has been driving us to bigger and bigger cattle. That, in turn, drives bigger and… Read More →